Culterix“Avengers: Doomsday” hits the 100-days-to-go mark
Marvel marked the countdown to the Dec 18 release with new footage, including a Thor-vs-Doom clash.
Marvel marked the 100-days-to-go countdown to “Avengers: Doomsday's” Dec 18 release with new footage, including a glimpse of a Thor-versus-Doom confrontation.
Milestone countdown marketing like this is reserved for films Marvel is treating as full theatrical events rather than routine franchise entries, and everything about this release's promotional pace — this far out, with new footage rather than a recycled trailer — points to it being positioned as the biggest theatrical event of the year.
Why it matters. This is shaping up to be the biggest theatrical event of the year.