CulterixApple opens a 600-capacity concert hall under its London HQ
“Apple Music Hall” opens September 28 beneath Apple's European headquarters in Battersea Power Station, built for live shows, recording sessions, and video broadcasts.
Apple is opening its first live music venue, “Apple Music Hall,” on September 28 — a 600-capacity space built underneath the company's European headquarters in London's Battersea Power Station. The venue is designed to host live performances, recording sessions, and video broadcasts, and the BBC reports Apple insists it isn't trying to compete with the city's small independent venues.
Building a dedicated concert hall inside a corporate headquarters is a genuinely new move for a tech company already deep in music streaming — Apple Music has spent years putting out exclusive sessions and interviews, and having its own stage to record and broadcast from turns that content pipeline into something it fully controls, start to finish.