Culterix
Point of View: A Retrospective of Joe Sedelmaier
More storyteller than ad man
As one of his generation's quintessential Mad Men, television commercial director Joe Sedelmaier's work was iconic, dynamic, and instantly recognizable--some twenty to thirty years later, people are still wondering 'Where's the beef?” He turned the advertising world on its brain-damaged head by casting offbeat non-actors in still-unforgettable spots. His brilliant, frequently hysterical commercials for Wendy's, Alaska Airlines, Federal Express and others were snappy slices of cultural quirk that tapped into the Cold War-fearing, corporate workaholic zeitgeist of the '70s and '80s with a sense of humor that cracked billions of smiles, sold billions of burgers, and sped up the default rhythm of time-based media.
Directed by: Marsie Jacober Wallach
Cast: Joe Sedelmaier, Mike Plante, Charles Mulvehill, John Moschitta Jr., Trevor Groth, Bob Garfield, Cliff Freeman, Tim Delaney
The Winterkeeper
Canucks Riot II
The Bomb
The Emperor
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Salty Reef Interview
The Clinic
François Hollande, le mal-aimé